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What is a Sales Funnel?

When it comes to marketing your business online a sales funnel is one of the core concepts. A good sales funnel can be the difference between a successful business and one struggling for sales.

Simply put, a sales funnel illustrates the ideal journey that your prospects go through on their way to becoming customers. While you may market your products or services to thousands of people, only a small percentage will provide contact information and become leads. Of those leads, only a fraction will become clients.

By now you might have guessed why it’s called a sales funnel. You have to funnel prospects down in order to get that amazing new client.

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