Inbound Marketing vs. Digital Marketing: What’s the Difference?

In the world of marketing, there are two terms that are often used interchangeably: inbound marketing and digital marketing. While both concepts are similar, there are some key differences that set them apart. Let’s take a closer look at inbound marketing vs. digital marketing to see how they differ.

What is Inbound Marketing?

Inbound marketing is a type of marketing that focuses on attracting customers to your product or service through various online channels. These channels can include social media, search engines, blogs, and email. Once a customer is drawn in by your content, the goal is to then convert them into a paying customer. In order to do this, you need to create content that is relevant and engaging for your target audience.

What is Digital Marketing?

Digital marketing is a broader term that encompasses all marketing efforts that use an electronic device or the internet. This includes inbound marketing, but it also includes other types of marketing like display advertising and increasing brand awareness. Basically, if your marketing efforts are digital, they fall under the umbrella of digital marketing.

So, what’s the difference between inbound marketing and digital marketing? In short, inbound marketing is a subset of digital marketing. All inbound marketing falls under the umbrella of digital marketing, but not all digital marketing can be classified as inbound marketing. If you’re looking to attract customers to your product or service online, inbound marketing is the way to go. But if you’re wanting to reach your customers through any means necessary—digital or otherwise—then you’ll want to focus on digital marketing instead.